The role of a real estate agent is to act in your best interest to gain the maximum sale price in minimal time.
Other responsibilities include:
• Providing you with a market appraisal of your home
• Advising you on method of sale, e.g. auction or private treaty
• Creating an advertising campaign to attract maximum buyers
• Negotiating the sale price
• Assisting in the exchange of contracts and settlement
The most important decision you will make when selling your property will be selecting the agent you list with. An agent should be professional and knowledgeable at all times, experienced, helpful and open when discussing costs.
Don’t assume that the agent giving you the highest selling price is the one to trust. Remember, each agent you approach is in competition with every other agent in the area.
There are lots of agents around, and most handle the basics.
It can be tempting to select someone who quotes the highest sale price or lowest commission rate or fee structure. However, some agents may inflate the potential price of your home just to get the listing. Some offer lower fees, but their motivation to sell your property could be diminished if their profits are minimal.
The best way to approach this is to consider the following points:
• Follow the market and monitor what agents in your area are doing and how they market both itself and a property.
• Does the agent have local knowledge of your area
• Do they listen to your concerns and answer your questions?
• Can they tell you exactly how they intend to sell your property?
• Do they have any comparable previous sales to demonstrate their abilities?
• Do they have an established database of potential buyers they will market your property to?
• Will they clearly outline the activities and marketing they will undertake and offer a guarantee of service?